This beginner’s guide to blogging will teach you how to use a blog to create explosive new client growth for your tax practice.
Blogging for your tax practice – introduction
Once upon a time, there was this nearly broke dude (spoiler alert – it’s me) that worked for H&R Block. He left H&R Block to start his own practice, but he had to sit out a 2-year non-compete agreement before he could open his tax practice.
During this time, he spent a few hours each day studying for his EA and a few more hours each day writing pages for his website about various tax situations.
By the time he opened his office, he had quite a bit of traffic from his pages and he built his client base very quickly. Now he’s very successful and very happy, and very grateful.
What is blogging and how it can rapidly get you new clients for your tax practice
This very article is a blog post.
I wrote it based on my own knowledge, success and experience.
Its content brings value to those who read it (if I don’t say so myself).
This value will attract page sharing and links, making it more and more popular and thus creating more and more traffic (erm, hint, hint – please share my page).
You give away valuable knowledge by writing about what you know really well – in exchange for traffic.
“Will blog for traffic”.
You also build up trust with your readers so that they will hire you for other things.
After blogging for two years, by the time I finally “hung my shingle” and started accepting clients, I already had a steady stream of free client leads. Now, 10 years later, I still enjoy a constant influx of new clients, for free.
Also, when you blog (write about what you know and what you are good at), potential new clients will “know you” already and trust you enough to become your clients will little sales effort. They will like you right from the start for guiding and helping them in ways that solve problems or reduce stress.
OMG, how awesome is that?
How to start a blog for your tax practice step one – pick and register a domain
The first step is to pick a web hosting company, such as “GoDaddy.com” or “HostGator.com” to register a domain and host your blog.
Your domain is your website’s address. Ours, for example, is onlinetaxprofessionals.com. That’s a domain.
My advice is to spend a LOT of time here picking a domain that is catchy and that can become a brand. Most two-word domains are taken already so don’t be afraid to use three or four words.
You have the choice of either a catchy name that has nothing to do with what you do, or a more practical one like ours. The latter is less risky, but the former can more easily become a brand.
So don’t be afraid to be a “Tax Tiger” or something and make yourself a nice brand.
Look at Google, Apple, and Amazon for example. There brands are named after a math term, a fruit, and a region. They have nothing to do with what they actually do.
To see if a domain is taken, go to a web-hosting site and do a search for each of your ideas.
Once you are certain you have one you like, register the domain with the web hosting company. I would also recommend paying for the privacy options because if you do not you will be subject to all sorts of spam phone calls to the number and email you must list as the site’s owner.
Step 2 – Host and set up your tax blog
The next step to setting up your tax blog is to have it “hosted”.
A hosting company has computers that are always online which contain the files you put up on the web. The company that registered your domain can also host your site.
The hosting company will offer all sorts of options for your website. I suggest considering an SSL option for added security and better traffic from search engines.
You don’t really need to know anything about SSL to set it up. Just tell the hosting company you want it and they will talk you through setting it up. It’s easy.
You will also have many options for your website and I recommend a “WordPress” blog because it is by far the easiest and most effective way to start blogging.
WordPress makes it so that writing articles like this one is as easy as posting a few words to a discussion forum.
WordPress also allows lots of customization when it comes to the appearance of your blog.
Lastly, this format allows you to use “plug-ins” instead of learning to write code.
It’s the best.
If you need specific guidance on how to proceed from here, there are thousands of free tutorials out there on how to set up and manage a wordpress blog. Just do some searches.
Step 3 – Blog great content
Don’t just write.
Write amazing and useful stuff.
Also, remember as you write that you are not just a teacher, but also an entertainer.
Creating and blogging great content is necessary to draw in any meaningful traffic for your tax practice.
YTou don’t so much have to be a great writer, but you must “care”.
Years ago, search engines would rank your pages in the search results based on “keywords” and many other factors. While these factors still exist, the internet is now flooded with pages , forcing search engines now look at reader behavior.
Having your readers engaging with your pages for enough time to read the entire article and having readers that click on links to your other pages tell search engines that your content is useful.
If you have lame content, the search engines will sense this from your reader behavior, and you won’t get many clicks.
Google can tell if you “care’ about the topic you are writing.
To reach more viewers and to get things started, make a Facebook Page for your tax practice and post links to your blog articles on it.
Step 4 – Link your articles to your sales pages
On each post, don’t be afraid to tastefully plug your sales pages.
Include lines like, “if you wish to hire us to prepare your taxes, click here” and link those lines to your main pages.
These pages should explain what you do and how new clients can do things like “get a quote” or “how to proceed”, etc. Generally, they should also include a contact form.
If you are old school, simply list a phone number and an email so potential new clients can reach out to you.
This method of internal linking is very powerful. It tells readers and search engines how to engage with the services you offer.
The blog post pulls them in, you win them over by providing helpful content, then the structure funnels them in to being your new client.
This is how blogging for tax clients works and it certainly will improve your flow of new clients
Step 5 – Keep writing and be patient
You can’t expect to see results overnight.
If your content is decent, it will take about 18 months of consistently blogging about taxes to see results. That’s a year and a half!
If fast results were possible, everyone would do it and it wouldn’t work anymore.
So hang in there. Successful blogging takes patience and consistency.
Let me know how it goes. Please leave a comment.